{"id":2392,"date":"2022-10-03T10:11:00","date_gmt":"2022-10-03T08:11:00","guid":{"rendered":"https:\/\/www.uptextile.fr\/?p=2392"},"modified":"2024-09-30T14:44:38","modified_gmt":"2024-09-30T12:44:38","slug":"interview-oh-na-textile-maison-ecoresponsable","status":"publish","type":"post","link":"https:\/\/www.uptextile.fr\/en\/interview-oh-na-textile-maison-ecoresponsable\/","title":{"rendered":"Interview de oh\u00a0! na \u00bf, la marque de textile de maison \u00e9co-responsable"},"content":{"rendered":"
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interview
de <\/span> oh ! na \u00bf<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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oh ! na \u00bf, la marque de textile de maison \u00e9co-responsable<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Nathalie Nallet<\/strong>, psychologue et artisane dans l\u2019\u00e2me, passionn\u00e9e de dessin, a lanc\u00e9 sa marque, en 2022, au nom original \u00ab\u00a0oh\u00a0! na \u00bf\u00a0<\/strong>\u00bb avec des sculptures<\/strong> et toute une gamme d\u2019articles textiles\u00a0fran\u00e7ais<\/strong> et \u00e9coresponsables<\/strong> en petite s\u00e9rie<\/strong>, par exemple des coussins<\/strong>, plaids<\/strong> ou encore housses de couettes<\/strong>.<\/p>\n

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Nous avons eu l\u2019honneur d\u2019interviewer Nathalie, la fondatrice\u00a0:\u00a0<\/p>\n

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Bonjour, pouvez-vous nous pr\u00e9senter votre parcours, votre entreprise et votre concept ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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J\u2019ai cr\u00e9\u00e9 mon entreprise par amour du textile et du dessin<\/strong>. Mon cr\u00e9do est l\u2019\u00e9coute au service de la cr\u00e9ation<\/strong>. \u00c0 la base, je suis psychologue. Apr\u00e8s 30 ans d\u2019exercice, j\u2019ai envie de me diversifier. J\u2019aime mon m\u00e9tier et je continue \u00e0 l\u2019exercer avec plaisir, mais je m\u2019autorise \u00e0 faire une place plus importante \u00e0 ma passion.\u00a0Je vis de ce que j\u2019aime faire. Apr\u00e8s une formation en dessin num\u00e9rique, j\u2019ai donc lanc\u00e9 ma marque apr\u00e8s deux ans de gestation.\u00a0<\/p>\n

Le concept de la marque oh\u00a0! na \u00bf est la r\u00e9alisation de produits cr\u00e9\u00e9s exclusivement fran\u00e7ais, \u00e9coresponsables<\/strong>. L\u2019objectif est que ce ne soit plus le march\u00e9 qui g\u00e9n\u00e8re la demande mais l\u2019inverse, la demande qui g\u00e9n\u00e8re la production. La production sera donc faite en petite s\u00e9rie avec au maximum 50 impressions par motifs<\/strong>. Pour conclure, le concept est de produire bien, mieux et moins<\/strong>\u00a0!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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D\u2019o\u00f9 vient le nom oh ! na \u00bf ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le oh pour \u00ab\u00a0oh, elle a os\u00e9\u00a0\u00bb et le na pour Nathalie. Le point d\u2019ironie final, vient en hommage aux fondamentaux Noir et blanc d\u2019Agn\u00e8s B. (toute une g\u00e9n\u00e9ration).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Que proposez-vous comme produits ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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oh\u00a0! na \u00bf, c\u2019est deux types de produits. Tout d\u2019abord, des produits textiles<\/strong> comme du linge de maison<\/strong> (linge de lit, coussin, plaid) ou du linge de plage<\/strong>. Puis, de la c\u00e9ramique en pi\u00e8ce unique<\/strong>. Mais c\u2019est aussi un service d\u2019artisan avec le mod\u00e8le \u00e0 la demande au m\u00eame prix que les motifs de la collection existante. Avec le dessin \u00e0 la demande, Produire fran\u00e7ais des pi\u00e8ces uniques prend tout son sens. Afin de ne faire aucune perte, les chutes sont utilis\u00e9es pour faire des patchworks. Z\u00e9ro d\u00e9chets<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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O\u00f9 vendez-vous vos produits ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Je vends mes produits sur mon site internet \u00e9tant donn\u00e9 que je produis en petite quantit\u00e9 et avec une faible marge. C\u2019est une nouvelle forme de commerce dont beaucoup de boutiques se d\u00e9tournent.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quelles sont les valeurs de votre entreprise ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les valeurs oh ! na \u00bf sont \u00e9coresponsabilit\u00e9<\/strong>, originalit\u00e9<\/strong> et personnalisation<\/strong>. Les produits sont \u00e0 destination de personnes qui ont des convictions<\/strong> et les appliquent dans leurs fa\u00e7ons de vivre.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Comment avez-vous connu Up\u2019Textile ? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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J\u2019ai contact\u00e9 diff\u00e9rents industriels qui n\u2019ont pas souhait\u00e9 s\u2019encombrer d\u2019une \u00ab petite \u00bb cr\u00e9atrice. Pourtant l\u2019un d\u2019entre eux, plus empathique, m\u2019a guid\u00e9 vers Up\u2019Textile.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Comment Up\u2019Textile vous a accompagn\u00e9 ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Toute la gamme textile des produits Ohna est faite par Up\u2019Textile, impression<\/strong> et confection<\/strong>. Up\u2019Textile, c\u2019est une \u00e9quipe. J\u2019ai d\u2019abord \u00e9t\u00e9 en contact avec Nathalie puis j\u2019ai \u00e9chang\u00e9 avec Adeline, S\u00e9bastien et Julien. Ils m\u2019ont litt\u00e9ralement port\u00e9. Quand\u00a0 je suis all\u00e9e sur place, j\u2019avais un grand merci authentique et sinc\u00e8re \u00e0 leur apporter. Une\u00a0 belle rencontre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quels sont vos projets pour les ann\u00e9es \u00e0 venir ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pour les ann\u00e9es \u00e0 venir, je souhaite d\u00e9velopper le linge de maison<\/strong> mais \u00e9galement des produits textiles<\/strong> pour la pratique du Yoga.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Pourquoi choisir des produits oh ! na \u00bf ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Parce que vous \u00eates unique, pour la personnalisation<\/strong> et l\u2019individualisation<\/strong>. Les produits permettent de mettre une signature chez vous<\/strong> (des valeurs, des convictions) mais avant tout d\u2019avoir un chez soi qui est vraiment \u00e0 soi.<\/strong>\u00a0<\/p>\n

Virginia Woolf le disait d\u00e9j\u00e0 en substance avant moi dans \u00ab une chambre \u00e0 soi \u00bb, cela permet la constitution de la personnalit\u00e9 avec des bases solides.\u00a0<\/p>\n

Retrouvez oh\u00a0! na \u00bf sur le site internet\u00a0https:\/\/www.ohna.fr\/<\/a>\u00a0ou sur la page Facebook et le compte Instagram\u00a0OHNAHOME<\/a>.\u00a0<\/p>\n

Merci \u00e0 Nathalie pour ce partage et pour sa confiance pour la partie impression et confection r\u00e9alis\u00e9e chez Up\u2019Textile.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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