{"id":2612,"date":"2023-01-07T19:03:53","date_gmt":"2023-01-07T18:03:53","guid":{"rendered":"https:\/\/www.uptextile.fr\/?p=2612"},"modified":"2024-09-30T14:30:07","modified_gmt":"2024-09-30T12:30:07","slug":"interview-avenue-dalsace-marque-creative-responsable-et-alsacienne","status":"publish","type":"post","link":"https:\/\/www.uptextile.fr\/en\/interview-avenue-dalsace-marque-creative-responsable-et-alsacienne\/","title":{"rendered":"Interview Avenue d\u2019Alsace, marque cr\u00e9ative, responsable et alsacienne"},"content":{"rendered":"
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interview
de <\/span> Avenue d'alsace\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Avenue d\u2019Alsace, marque cr\u00e9ative, responsable et alsacienne\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Avenue d\u2019Alsace est une marque de produits de d\u00e9coration<\/strong> sur lesquels est d\u00e9clin\u00e9e l\u2019identit\u00e9 alsacienne<\/strong> travaill\u00e9e avec modernisme. Les produits sont cr\u00e9\u00e9s \u00e0 Colmar<\/strong> et enti\u00e8rement fabriqu\u00e9s en France.\u00a0<\/p>

La proposition de motif d\u2019Avenue d\u2019Alsace a \u00e9t\u00e9 s\u00e9lectionn\u00e9e par la Ville de Mulhouse pour \u00eatre l\u2019\u00e9toffe du march\u00e9 de No\u00ebl 2022<\/strong>.\u00a0<\/p>

Nous avons eu l\u2019honneur d\u2019interviewer Caroline Lux, la fondatrice de la marque Avenue d\u2019Alsace<\/strong>\u00a0:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Bonjour, pouvez-vous nous pr\u00e9senter votre parcours ? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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J\u2019ai une trentaine d\u2019ann\u00e9es d\u2019exp\u00e9rience. Apr\u00e8s une formation d\u2019ing\u00e9nieur textile<\/strong> \u00e0 l\u2019ENSISA de Mulhouse, j\u2019ai exerc\u00e9 diff\u00e9rents postes comme responsable de la qualit\u00e9, gestion de la fabrication, puis j\u2019ai \u00e9volu\u00e9 dans le d\u00e9veloppement de collection, les services achats, marketing et communication. Tout ce qui tourne autour d\u2019une marque.\u00a0<\/p>

J\u2019ai travaill\u00e9 pour des entreprises telles que Berglas-Kiener \u00e0 Colmar qui faisait du tissage et de la teinture<\/strong> de tissus lainiers, puis pour la filiale europ\u00e9enne du groupe am\u00e9ricain Burlington \u00e0 Paris o\u00f9 j\u2019ai voyag\u00e9 sur des sites de production<\/strong> dans toute l\u2019Europe, ou encore chez Agn\u00e8s B \u00e0 Paris et le groupe de pu\u00e9riculture Aubert, bas\u00e9 \u00e0 Cernay en Alsace o\u00f9 j\u2019\u00e9tais chef de groupe textile<\/strong> pendant 9 ans. Et maintenant, cela fait 13 ans que j\u2019ai cr\u00e9\u00e9 ma marque de linge de maison, Avenue d\u2019Alsace<\/strong>.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Quels produits avez-vous d\u00e9velopp\u00e9s ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous avons un positionnement maison<\/strong> mais pas uniquement ferm\u00e9 sur le linge de table. Nous avons une vision plus large de l\u2019offre.\u00a0<\/p>

Nous proposons diff\u00e9rents produits : linge d\u2019office<\/strong> (tablier, torchon, manique), linge de table, set, chemin de table, nappes<\/strong> ainsi qu\u2019une gamme pour b\u00e9b\u00e9<\/strong> avec bavoirs, sortie de bain, pour la femme\u00a0: trousse, sac \u00e0 linge essentiellement sur du textile avec une d\u00e9clinaison sur des tasses, ou grav\u00e9 sur du bois<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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O\u00f9 vendez-vous vos produits ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Je vends mes produits \u00e0 ma boutique \u00e0 Colmar<\/strong>, via quelques boutiques multimarques en Alsace mais \u00e9galement sur mon site internet<\/strong>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Quelles sont les valeurs de votre entreprise ? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La marque est bas\u00e9e sur l\u2019identit\u00e9 r\u00e9gionale, sous forme contemporaine<\/strong>, le tout avec une fabrication fran\u00e7aise (ce qui n\u2019est pas si facile de nos jours).\u00a0<\/p>

\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Comment avez-vous connu Up\u2019Textile ? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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C\u2019est par le r\u00e9seau r\u00e9gional,<\/strong> \u00e9tant intervenante \u00e0 l\u2019ISTA, je c\u00f4toie beaucoup de personnes dans le monde du textile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Comment Up\u2019Textile vous a accompagn\u00e9e ? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Je suis tr\u00e8s contente et s\u00e9duite par le professionnalisme de l\u2019\u00e9quipe<\/strong>. J\u2019ai compar\u00e9 avec d\u2019autres entreprises avec qui j\u2019ai travaill\u00e9 auparavant et j\u2019ai s\u00e9lectionn\u00e9 Up\u2019Textile notamment pour le c\u00f4t\u00e9 agr\u00e9able dans le relationnel et la rigueur et la qualit\u00e9 du travail<\/strong>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Quels sont vos projets pour les ann\u00e9es \u00e0 venir ? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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J\u2019ai beaucoup de plaisir \u00e0 cr\u00e9er des collections, des nouveaux mod\u00e8les et c\u2019est pour cela que je les renouvelle r\u00e9guli\u00e8rement. Je ne cherche pas \u00e0 m\u2019entourer d\u2019une grande \u00e9quipe car j\u2019ai beaucoup g\u00e9r\u00e9 et encadr\u00e9 des \u00e9quipes par le pass\u00e9, c\u2019est certes enrichissant, mais ce n\u2019est pas ce que je recherche aujourd\u2019hui.\u00a0<\/p>

Je souhaite continuer d\u2019\u00e9voluer comme cela s\u2019est fait ces derni\u00e8res ann\u00e9es<\/strong> et j\u2019aurai vraiment beaucoup de plaisir \u00e0 cr\u00e9er des lignes sur mesure pour d\u2019autres marques<\/strong> ou des op\u00e9rations particuli\u00e8res.\u00a0\u00bb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Pourquoi choisir les produits \u00ab Avenue d\u2019Alsace \u00bb ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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C\u2019est une mani\u00e8re de promouvoir la fabrication fran\u00e7aise et de v\u00e9hiculer l\u2019identit\u00e9 r\u00e9gionale<\/strong> sous une approche plus actuelle.\u00a0<\/p>

Retrouvez Avenue d\u2019Alsace sur leur site internet\u00a0www.avenuedalsace.com<\/a>\u00a0ou sur leur compte Instagram ou page Facebook.\u00a0<\/p>

N\u2019h\u00e9sitez pas \u00e0 aller visiter la boutique au 41 Grand\u2019Rue \u00e0 Colmar.\u00a0<\/p>

Merci \u00e0 Caroline pour ce partage et sa confiance.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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