{"id":4095,"date":"2025-06-10T10:11:28","date_gmt":"2025-06-10T08:11:28","guid":{"rendered":"https:\/\/www.uptextile.fr\/?p=4095"},"modified":"2025-06-10T10:29:43","modified_gmt":"2025-06-10T08:29:43","slug":"interview-des-crafties-linnovation-creative-au-service-de-lartisanat-textile-francais","status":"publish","type":"post","link":"https:\/\/www.uptextile.fr\/en\/interview-des-crafties-linnovation-creative-au-service-de-lartisanat-textile-francais\/","title":{"rendered":"Interview des Crafties : l\u2019innovation cr\u00e9ative au service de l\u2019artisanat textile fran\u00e7ais"},"content":{"rendered":"
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\u00c0 la rencontre
some <\/span>CRAFTIES<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Marie-Marie\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les Crafties : l\u2019innovation cr\u00e9ative au service de l\u2019artisanat textile fran\u00e7ais<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marie-Marie et Jeanne, duo cr\u00e9atif derri\u00e8re Les Crafties<\/strong>, r\u00e9volutionnent l\u2019art du patchwork<\/strong> en cr\u00e9ant des \u0153uvres textiles monumentales<\/strong>.<\/p>

Rencontre avec ces deux innovatrices qui allient tradition artisanale<\/strong> et cr\u00e9ativit\u00e9 contemporaine<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cBonjour, comment s\u2019est form\u00e9 votre bin\u00f4me cr\u00e9atif ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marie-Marie : Nous nous sommes rencontr\u00e9es il y a 15 ans au lyc\u00e9e, en section Arts appliqu\u00e9s<\/strong>. Nous \u00e9tions \u00e0 l\u2019internat ensemble et avons pass\u00e9 un bac Arts appliqu\u00e9s en 2012. Cette complicit\u00e9 de longue date nourrit encore aujourd\u2019hui notre cr\u00e9ativit\u00e9.<\/p>

Jeanne : Apr\u00e8s le bac, nous avons toutes les deux poursuivi dans le design textile<\/strong> – Marie-Marie \u00e0 Duperr\u00e9 \u00e0 Paris et moi \u00e0 La Martini\u00e8re Diderot \u00e0 Lyon. M\u00eame formation, lieux diff\u00e9rents, mais nous discutions toujours de nos projets et centres d\u2019int\u00e9r\u00eats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quel a \u00e9t\u00e9 le d\u00e9clic pour cr\u00e9er Les Crafties ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marie-Marie : En 2018, nous avons particip\u00e9 au concours Design Parade Toulon<\/strong> organis\u00e9 par la Villa Noailles<\/strong>. Notre projet consistait \u00e0 cr\u00e9er de grandes fresques en tissu<\/strong> – des rideaux panoramiques en patchwork<\/strong> qui d\u00e9coraient l\u2019espace<\/strong>. C\u2019\u00e9tait notre premier projet ensemble et nous avons instinctivement d\u00e9velopp\u00e9 une m\u00e9thodologie.<\/p>

Jeanne : L\u2019id\u00e9e \u00e9tait de prendre une technique artisanale souvent rel\u00e9gu\u00e9e au rang d\u2019ouvrage de dames et de l\u2019\u00e9lever au niveau d\u2019un artisanat plus noble<\/strong>, comme la marqueterie. Gr\u00e2ce \u00e0 ce concours<\/strong>, nous avons rencontr\u00e9 des architectes et professionnels du m\u00e9tier<\/strong>. C\u2019est l\u00e0 que nous avons d\u00e9cid\u00e9 de monter le studio<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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D\u2019o\u00f9 vient le nom \u201cLes Crafties\u201d ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marie-Marie : Nous avons r\u00e9fl\u00e9chi \u00e0 cette id\u00e9e du \u201ccraft<\/strong>\u201d qui, en fran\u00e7ais, n\u2019a pas vraiment d\u2019\u00e9quivalent. En anglais, cela d\u00e9signe autant l\u2019artisanat de luxe<\/strong> que le bricolage, le DIY. Nous aimons converser entre les savoir-faire nobles<\/strong> et les aspects plus \u201cbricol\u00e9s\u201d<\/strong>, exp\u00e9rimenter et \u00eatre dans la recherche constante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quelles sont vos valeurs en mati\u00e8re de cr\u00e9ation ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marie-Marie : Nous restons dans quelque chose d\u2019artisana<\/strong>l o\u00f9 nous sour\u00e7ons tous nos textiles<\/strong> en France au maximum, avec des textiles que nous r\u00e9employons ou des \u00e9diteurs plut\u00f4t nobles. Il est important pour nous d\u2019avoir une \u00e9chelle locale<\/strong> et une forme de ma\u00eetrise de tous nos projets<\/strong>.<\/p>

Jeanne : Nous avons un stock \u00e0 l\u2019atelier avec plein de chutes de tissus<\/strong>. Quand nous faisons de tr\u00e8s grands formats, nous gardons toutes les chutes tri\u00e9es par couleurs<\/strong> pour les r\u00e9int\u00e9grer dans des projets \u00e0 plus petite \u00e9chelle. C\u2019est souvent sans racheter de tissus, en utilisant les chutes de grands panoramiques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Comment naissent vos cr\u00e9ations ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marie-Marie : Nous commen\u00e7ons par un brainstorming<\/strong> sur le contexte du projet : o\u00f9 est-il implant\u00e9, que voulons-nous raconter, quel est le paysage environnant ? Ensuite, nous cr\u00e9ons des r\u00e9f\u00e9rences, nous cherchons dans des livres, des images pour cr\u00e9er notre propre identit\u00e9.<\/p>

Jeanne : Il y a quelque chose de presque \u201ccadavre exquis<\/strong>\u201d dans notre mani\u00e8re de composer. L\u2019une commence un projet, puis nous nous \u00e9changeons les dessins. La collectivit\u00e9 de la cr\u00e9ation est au c\u0153ur de notre processus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quels services proposez-vous ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jeanne : Nous sommes un studio de cr\u00e9ation<\/strong> qui pense sur mesure<\/strong> des \u0153uvres en conversation avec chaque projet. Cela peut \u00eatre une fresque pour une pool house, une installation monumentale pour une sc\u00e9nographie, ou un outil p\u00e9dagogique pour un mus\u00e9e.<\/p>

Marie-Marie : Depuis deux ans, gr\u00e2ce \u00e0 une bourse du CNAP (Centre national des arts plastiques), nous d\u00e9veloppons aussi notre propre collection auto-\u00e9dit\u00e9e<\/strong>. C\u2019est l\u00e0 que nous travaillons avec Up\u2019Textile pour la r\u00e9alisation de dessins imprim\u00e9s qui deviennent nappes, rideaux ou voilages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Comment avez-vous connu Up\u2019Textile ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jeanne : En faisant des recherches pour nos projets d\u2019impression<\/strong>, un ami qui travaille chez Pierre Frey nous avait donn\u00e9 votre contact. J\u2019avais d\u00e9j\u00e0 vu votre site internet il y a quelques ann\u00e9es, vous \u00eates bien r\u00e9f\u00e9renc\u00e9s.<\/p>

Marie-Marie : Nous cherchions des partenaires avec qui travailler pour nos impressions num\u00e9riques<\/strong>, et Up\u2019Textile correspondait parfaitement \u00e0 nos valeurs de production locale et de qualit\u00e9<\/strong>. Cette collaboration nous permet d\u2019allier nos cr\u00e9ations artisanales \u00e0 l\u2019excellence technique de l\u2019impression textile fran\u00e7aise<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Comment voyez-vous l\u2019\u00e9volution de votre studio ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jeanne : Nous venons de nous installer dans un grand atelier depuis deux ans. Nous gagnons en maturit\u00e9 et pouvons maintenant accueillir des assistants. L\u2019objectif est de rester dans la cr\u00e9ation et la direction artistique<\/strong> tout en d\u00e9l\u00e9guant le travail manuel<\/strong>.<\/p>

Marie-Marie : Nous voulons continuer \u00e0 multiplier les projets diff\u00e9rents avec diff\u00e9rents enjeux \u00e0 chaque fois pour nous renouveler et ne pas nous ennuyer dans la cr\u00e9ation. Nous aimons beaucoup le challenge<\/strong> et aller vers des choses que nous n\u2019avons jamais faites.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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En une phrase, pourquoi faire appel \u00e0 vous ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jeanne : Pour une forme de sinc\u00e9rit\u00e9 dans la cr\u00e9ation<\/strong>. Nous essayons beaucoup de nous renouveler, d\u2019\u00eatre toujours vraies et justes, de ne pas surfer sur quelque chose qui fonctionne mais au contraire d\u2019avancer et de rester tr\u00e8s justes dans nos propositions.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Retrouvez Les Crafties<\/a> sur leur site internet<\/a> ou leur compte Instagram<\/a>.<\/p>

Merci \u00e0 Marie-Marie et Jeanne pour ce partage et pour leur confiance pour la partie impression r\u00e9alis\u00e9e chez Up\u2019Textile<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

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